But this data is not linked to other data Country Email List sources. And the data is not used to tailor their messages to the situation. If these companies invested Country Email List in the development of a CDP, they would be able to create the most complete customer view possible and send more tailored messages to their customers through the various digital channels. Which can lead to better sales figures. First-party data use cases Use cases often go beyond Country Email List marketing to support customer strategy, experience, and service functions. We see that marketers differ in maturity when it comes to using first-party data. First-party data use cases. Organizations climbing this maturity ladder from single channel to omnichannel are better able to manage fully personalized customer journeys by: combine Country Email List multiple online and offline data sources and associate them with a unique Country Email List enterprise-level customer ID. supplement existing first-party data with third-party data and other data such as Country Email List advertising costs and sales data. enrich their first-party data with predictions from AI-driven models such as propensity-to-buy scores or engagement scores that predict customer behavior. Then activate this prediction in the channels and Country Email List analyze the whole. From data to decisions to activation To unlock the full potential of your first-party data, you need the data, analytics, and activation building blocks. Data is collected from multiple sources, cleaned, transformed and combined by adding one unique customer ID. This whole is then Country Email List accessible to other systems that help you gain insights or make predictions. I explain this with an example: From data to decisions to activation in a schedule. In the image above you see a marketing activation situation of an omnichannel retailer. The objective is to only target audiences with Smart Bidding that have a customer lifetime value (CLV) with a positive profit margin. So the bidding algorithm of an advertising Country Email List platform should not be steered by turnover or value, but rather by profit margin. By feeding the algorithm of the bidding platform with margin data at product level.